Discussing Tourism Auckland – 24 July 2019

The annual series of regional events provides an important forum to discuss the issues, challenges and opportunities facing tourism businesses and connects local businesses with industry leaders. Focused on business learning, with practical tools and tips to take away and implement in your organisation.


Worth $39.1 billion annually and supporting almost 1 in 7 jobs, tourism is a major contributor to New Zealand’s economic and social wellbeing, generating wealth and benefits to communities across the country.

Join us for an action-packed event with a mix of speakers, panel discussions and audience interaction.

The day focuses on three key areas:

  • ensuring sustainable tourism growth that benefits New Zealand and New Zealanders
  • how we better plan, fund and manage growth
  • ways to generate greater value for your business, save money and show leadership

9am – 9.20am   TOURISM – A NEW PHASE
Chris Roberts, Chief Executive, Tourism Industry Aotearoa
Our industry has now entered a new phase where the growth will be less spectacular than the past five years. What can we expect and how do we better plan, fund and manage sustainable growth and ensure tourism enhances Aotearoa for future generations?
For our industry to succeed, we need to manage the destinations, not just market them. Find out what your local RTO is doing to manage the destination to create value and deliver an outstanding visitor experience. And what it means for operators on the ground.
9.40am – 10.25am   THE TOURISM SYSTEM
Panel discussion
A well-functioning tourism system is essential if the benefits of tourism are to be fully realised. The new Government Tourism Strategy acknowledges that the pace and scale of recent visitor growth has in some cases outstripped the capacity of the system to respond: “It needs better coordination and planning… with different government agencies, industry and local government working together for the best results”. Our panel will examine how that co-ordinated approach can be achieved – and you will have the chance to ask them the questions about what matters to you and your business.
Organisations are experiencing innovation at a fast pace and in this session, you’ll have the chance to learn more, what it means for your business, our industry and some tools that  you can take back and apply.
Henrik Arlund and Roland Leemans, BlueOcean
No matter what your organisation does, you can draw meaning from it and find greater purpose through how you do what you do. In this session you’ll uncover an understanding of your purpose and how important it is for delivering customer value, and how this creates value through the lens of the customer experience.
Kate Ellingham, Enviro-Mark Solutions
Climate change is the leading environmental challenge of our time and could radically reshape our economy and our industries – including tourism, which relies on our stunning natural landscapes and emissions-heavy air travel. This session covers what carbon emissions are, why they are important, and how measuring your footprint is the first step to a meaningful and effective reduction plan.
Case study – GO Rentals
Hear from the team at GO Rentals and their journey with their carbon footprint – the good, the bad and the ugly – and the wins! A honest account of how they’re taking steps to make a difference.
As the day comes to a close, this session will deliver practical strategies for building resilience, competitive edge and lasting success in your organisation. An inspirational session, you’ll leave with tools on how to inspire employees and leaders to embrace change, establish a positive culture that cultivates success, and build resilience and bounce back in the face of adversity. Help your organisation to develop and improve your competitive edge for growth.
2.45pm – 3.15pm   WRAP-UP
3.15pm – 4.30pm    NETWORKING DRINKS


Delegate Information


Rydges Auckland
59 Federal Street, Auckland

Getting there

Rydges is in the heart of the city and offers valet or self-parking.

Dress code

Smart casual or business attire is recommended.

2018 Speakers

Chris Roberts, Chief Executive, TIA

Kate Ellingham

Michelle Templer, Chief Executive, Destination Rotorua

Chris joined TIA as Chief Executive in July 2014. Previously he was a General Manager at Tourism New Zealand, with responsibility for government and stakeholder relations.

Chris began his working life as a radio journalist. From senior editor roles at Radio New Zealand he moved to Parliament, which included working for the Minister of Tourism. Chris was involved in the development of the New Zealand Tourism Strategy 2010, the first attempt to have a collaborative industry strategy.

His time in the Beehive was followed by a decade of senior corporate affairs roles in the energy sector before returning to tourism.

Michelle is Chief Executive of Rotorua Economic Development trading as Destination Rotorua whose purpose is to help improve the Rotorua economy and its ability to create employment, wealth and wellbeing for all of our people.   Under the overarching umbrella of “destination development” Michelle oversees Destination Rotorua’s activities and relationships focused on Business Development, Investment Attraction, Tourism Growth and Visitor Services.

Most recently, Michelle was Regional Director Australia Pacific, Trade Commissioner UK & Ireland and Coalitions Manager at New Zealand Trade and Enterprise and has been based in Sydney, London, Madrid and Auckland.  At the heart of her roles was leading work to support the growth of New Zealand companies together with assisting strategic investors realise opportunities in New Zealand.  

Michelle brings broad experience in the private sector having worked in in FMCG, Agriculture and the Tourism sector.  She is currently a Partner of an Agribusiness and loving living in Rotorua.

Steffan Panoho, Head of Tourism at ATEED

Graham Budd, Chief Executive, Destination Queenstown

Steffan Panoho is the Head of Tourism at Auckland Tourism, Events and Economic Development (ATEED). Steffan is an experienced tourism leader with an excellent track record for promoting Auckland.

Steffan's career in tourism marketing and product development spans two decades, and includes previous roles at Tourism Auckland (which became part of ATEED in 2010 during the creation of the Super City), and running his own tourism business in Rotorua.

During his time at ATEED to date, Steffan has led the development of world-class tourism trade marketing and premium visitor attraction strategies for Auckland, which have delivered significant growth in high-value visitation to the region.

Steffan is passionate about Tāmaki Makaurau Auckland and has great connections in the tourism industry here and abroad.

Graham Budd has been Chief Executive of Destination Queenstown since May 2012. 

As CEO, his responsibilities entail driving the strategic direction and management of the organisation and ensuring all marketing strategies are in line with Destination Queenstown’s business plan.  He is Chair of Regional Tourism New Zealand (RTNZ) and on the Tourism Industry Aotearoa board of directors.

Graham has more than 25 years of marketing experience, including five with Destination Queenstown as General Manager of Marketing, prior to his promotion to CEO.

He also has a strong corporate background in developing and executing targeted brand strategies and marketing plans and managing teams of varying sizes. 

Originally from Wellington, Graham has previously held marketing and management positions for leading multinational companies including Unilever, Wrightson, Colgate Palmolive, Lexis Nexis and General Cable.  

Joanna Norris, Chief Executive, ChristchurchNZ

Bruce Bassett, Industry Strategy Manager, TIA

Joanna Norris is the Chief Executive of ChristchurchNZ, the new economic development and city profile agency charged with igniting bold ambition for Õtautahi Christchurch.   Previously Joanna was the Editor of the Press and South Island Editor in Chief for Fairfax Media.

Joanna joined ChristchurchNZ in October 2017 and is passionate about the city and region and the role of ChristchurchNZ to ignite excitement, connect changemakers and grow confidence.  An ardent city leader, Joanna is focussed on growing the city’s reputation as a vibrant and exciting place surrounded by mountains and beaches - a place where our people explore new ideas and ways of living and innovate in business, technology and society.

She believes each generation has a responsibility to care for the built, natural, economic and social heritage that it inherits and to explore ways to improve lives through inclusive prosperity.

Bruce joined the TIA advocacy team in July 2015. He is responsible for providing thought leadership to assist TIA in identifying future trends and the responses required from the tourism industry.  Key tasks to be tackled over the next years includes the Tourism 2025 Reset project, embedding the Tourism Sustainability Commitment and advancing the implementation of the Tourism Insight Framework.

Bruce joined TIA after working as Director of Strategy & Communications at Quitline, which helps people to stop smoking.

Bruce has extensive tourism-related experience, having held a number of policy and research roles within the public sector, including Research Manager in the former Ministry of Tourism.

Phil Tate, Consultant Futurist, Simplicitate

Andy Hamilton, CEO, The Icehouse

Phil has a strong reputation for providing sharp insight into critical trends affecting organisations today. As a consultant futurist, he helps clients understand the interaction of these trends in order to challenge existing thinking and build innovative approaches to navigating the road ahead.

A former senior executive with BNZ and New Zealand Post, Phil has significant experience in strategic management and planning, and has a keen interest in the major drivers of organisational change. He works with teams to help them assess these drivers and develop resilient and sustainable strategies and plans.

He completed his foresight training at the University of Houston and has been a member of the Association of Professional Futurists for the last six years. Added to this is a keen environmental focus through his earlier training through Al Gore’s Climate Reality programme and current study as a regenerative practitioner.

Phil is regarded as a visionary and has supported many large programmes and organisations with future-thinking and future scenario development. He is sought after for his deep and broad body of knowledge and passion for sustainable solutions to today’s problems.

Andy Hamilton is CEO of The Icehouse which is a New Zealand organisation focused on unleashing the potential of Kiwi business owners and entrepreneurs. The Icehouse works with start-ups, investors, owners of established Kiwi SME and their staff together with advisors, supporters and their families to enable this potential to be achieved.

Over 17 years The Icehouse has worked with a range of Kiwi tourism companies including Jucy Group, Go Rentals, Snap Rentals, Wilderness Motor Homes, Kiwi Camper Vans, Hotel Coachman, Distinction Hotels, Magic Memories, Sky Dive Wanaka, Methven Travel, Tourism Adventures, Gilpin Travel and Active Adventures.

Andy is a regular commentator of business in New Zealand and a member of angel investment network IceAngels and an investor in Tuhua Ventures, a seed and angel investment fund established by The Icehouse. He is an investor in Blue Frog Breakfast and FaceMe, a developer of digital employees, the latter of which he is also a director.


Maree Baker-Galloway, Partner, Anderson Lloyd


Anderson Lloyd provides legal and strategic advice to some of New Zealand's largest tourism operators and many small and medium operators, in Queenstown and nationally.

Maree Baker-Galloway's experience with tourism operators is wide ranging, and as an industry generally she is drawn to working for them due to the positive, proactive nature of the individuals involved.

Maree supported her university years as a sea kayak guide in the Abel Tasman National Park for 5 seasons, and during her OE in the USA was a white water guide in Jackson Hole. After getting that out of her system she moved into her legal career, but remained drawn to tourism operations. Highlights include: rezoning the Kaikoura Peninsula to the "Kaikoura Peninsula Tourism Zone", working with Heritage Expeditions Limited on various matters relating to their expeditions to the Sub-Antarctic Islands and working with various concessionaires helping them deal with the Department of Conservation.

Over 3 years ago Maree transferred to Anderson Lloyd's Queenstown office to focus further on the tourism market and is now part of the team advising big and small players in that market including ski areas, accommodation providers and many of the activities tourists travel to Queenstown to experience.










Join us for a fantastic day of networking, learning and growing.
TIA Members – $110 +GST
Non-Members – $175 +GST

Thank you to our Discussing Tourism Auckland partners

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