Discussing Tourism Tauranga – 22 July 2019
The annual series of regional events provides an important forum to discuss the issues, challenges and opportunities facing tourism businesses and connects local businesses with industry leaders. Focused on business learning, with practical tools and tips to take away and implement in your organisation.
Worth $39.1 billion annually and supporting almost 1 in 7 jobs, tourism is a major contributor to New Zealand’s economic and social wellbeing, generating wealth and benefits to communities across the country.
Join us for an action-packed event with a mix of speakers, panel discussions and audience interaction. The day focuses on three key areas:
- ensuring sustainable tourism growth that benefits New Zealand and New Zealanders
- how we better plan, fund and manage growth
- ways to generate greater value for your business, save money and show leadership.
|9am – 9.20am TOURISM – A NEW PHASE
Chris Roberts, Chief Executive, Tourism Industry Aotearoa
Our industry has now entered a new phase where the growth will be less spectacular than the past five years. What can we expect and how do we better plan, fund and manage sustainable growth and ensure tourism enhances Aotearoa for future generations?
|9.25am – 9.40am ACTIVATING DESTINATION MANAGEMENT PLANS
For our industry to succeed, we need to manage the destinations, not just market them. Find out what your local RTO is doing to manage the destination to create value and deliver an outstanding visitor experience. And what it means for operators on the ground.
|9.40am – 10.25am THE TOURISM SYSTEM
A well-functioning tourism system is essential if the benefits of tourism are to be fully realised. The new Government Tourism Strategy acknowledges that the pace and scale of recent visitor growth has in some cases outstripped the capacity of the system to respond: “It needs better coordination and planning… with different government agencies, industry and local government working together for the best results”. Our panel will examine how that co-ordinated approach can be achieved – and you will have the chance to ask them the questions about what matters to you and your business.
|10.45am – 11.30am INNOVATION AND CHANGING THE GAME
Organisations are experiencing innovation at a fast pace and in this session, you’ll have the chance to learn more, what it means for your business, our industry and some tools that you can take back and apply.
|11.30am – 12.15pm WHAT’S YOUR PURPOSE? ALIGN WITH YOUR CUSTOMERS!
Henrik Arlund and Roland Leemans, BlueOcean
No matter what your organisation does, you can draw meaning from it and find greater purpose through how you do what you do. In this session you’ll uncover an understanding of your purpose and how important it is for delivering customer value, and how this creates value through the lens of the customer experience.
|1.15pm – 2pm THE ELEPHANT IN THE ROOM – MANAGING YOUR ENVIRONMENTAL FOOTPRINT
Kate Ellingham, Enviro-Mark Solutions
Climate change is the leading environmental challenge of our time and could radically reshape our economy and our industries – including tourism, which relies on our stunning natural landscapes and emissions-heavy air travel. This session covers what carbon emissions are, why they are important, and how measuring your footprint is the first step to a meaningful and effective reduction plan.
|Case study – GO Rentals
Hear from the team at GO Rentals and their journey with their carbon footprint – the good, the bad and the ugly – and the wins! A honest account of how they’re taking steps to make a difference.
|2pm – 2.45pm INSPIRATION, RESILIENCE AND CULTURAL TRANSFORMATION
As the day comes to a close, this session will deliver practical strategies for building resilience, competitive edge and lasting success in your organisation. An inspirational session, you’ll leave with tools on how to inspire employees and leaders to embrace change, establish a positive culture that cultivates success, and build resilience and bounce back in the face of adversity. Help your organisation to develop and improve your competitive edge for growth.
|2.45pm – 3.15pm WRAP-UP|
|3.15pm – 4.30pm NETWORKING DRINKS|
51 Dive Crescent, Tauranga, 3110
Located just minutes from the Tauranga city centre with complimentary off-street car parking.
Smart casual or business attire is recommended.